Growth
All things business growth
Growth
Thursday, 2 May
dtcdaily.beehiiv.com
Landing page debrief
20VC Newsletter - May 12th 2024
20vc.substack.com
Video to substack, nice format
Distribute Ideas, Not Content - Animalz
animalz.co
Content marketing strategy, with case study
Pierre Herubel on LinkedIn: Marketer: "How should I pitch our offer?" Me: Use this 3-part copywriting… | 64 comments
linkedin.com
3 part copywriting framework
You can keep yourself from making most positioning gaffes if you will simply remember the following principles:
- Positioning, first and foremost, is a noun, not a verb. That is, it is best understood as an attribute associated with a company or a product, and not as the marketing contortions that people go through to set up that association.
- Posit
Crossing the Chasm: Summary, Notes, Review
A guide for founders and CEOs on building and managing a B2B sales team, covering selling, building, managing, renewing/expanding, marketing, partnering, and planning.
Link2. The ‘old way’ vs. ‘new way’ website section
Alexander Estner • The right time to scale your SaaS - The 3 scale-readiness indicators
I’m not sure I could advise an early-stage company to hire a full-stack, multiperson content marketing team in 2024. I might advise them to hire an editorial team or a multimedia team, but not a team to solely focus on SEO content.
Kevan Lee • 517. Do people still SEO? 🐸
Modern aspiration is not about having money to buy things, but having taste to know what to buy