Futurism

“Every little girl needed a doll through which to project herself into her dream of her future,” Ruth Handler, the inventor of Barbie, told The New York Times in 1977.

At the Institute for the Future we believe that the value of futures thinking is not in predicting the future (something no one can do), but in imagining possibilities of what the future could be. And if there was ever a time we needed such imagination, it is today.