future mapping
the why and the how
future mapping
the why and the how
We need also to cultivate the courage to think about all the things that could happen, the things that are unpleasant to think about, the unusual, the unexpected, the unlikely. It’s not just a matter of reducing our anxiety about exaggerated uncertainties, it’s also about finding certainty in the unknowns—the risk factors, what goes bump in the nig
... See moreAnd basically, my gripe is, we collectively generally treat every transition the way I used to treat “time for recess”: This is just going to happen, so let’s not focus on how it’s going to happen, or whether the getting there is hard. Let’s just get from here to there, OK? And then we can be there and forget about here.
Incrementalism: The vision must be broken down into incremental steps. If you are building the ecosystem for charter cities, where do you start? Who are the first groups you need to build a coalition with, how to get early wins to demonstrate credibility to various stakeholders? How do you balance the decades long nature of city development with g
... See moreIn tough times, most brands will tend towards path dependency . A study published in the Academy of Management Review showed that good practice quickly becomes best practice, which becomes preferred practice, which becomes locked-in practice. This kind of incumbent thinking will perhaps be even more familiar to those working in an organisation with
... See moreeven as the most popular doll in the world, Mattel looked to confront the way they’d always done things. “We attacked every aspect of the business, from product to communication to content to social mission,” McKnight explained. This helped them ask more upstream questions about their own incumbency – challenging themselves to think about what Barb
... See more