For Susan Mossman Taylor Forever Ago

A blog post is a search query. You write to find your tribe; you write so they will know what kind of fascinating things they should route to your inbox. If you follow common wisdom, you will cut exactly the things that will help you find these people.

Create engagement. As your community grows, members should create engagement among themselves, but you can always create points of engagement to help encourage it, especially in the early days.

Engagement over time

One of the greatest gifts we have for each other, for our children and spouses, for our teammates, is the positive feedback loop we can put someone into purely by believing in them, by seeing their genius and their dysfunction clearly and then helping them construct conditions for the former to flourish.