Food for thought
"When death finds you, may it find you alive."
-African proverb
-African proverb
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The idea is that it’s easiest to scale a product, harder to scale a service, and most challenging to scale a feeling. Here’s my take: while consumers might buy a product once because of a trend, they’ll buy a product twenty times because of a feeling. Ultimately, it is that ability to evoke a feeling in customers that creates the highest impact and... See more
Natasha Kim • Fresh Today, Faded Tomorrow? Brand Resilience in a Changing World
The idea of research as leisure activity has stayed with me because it seems to describe a kind of intellectual inquiry that comes from idiosyncratic passion and interest. It’s not about the formal credentials. It’s fundamentally about play.
Knowing your biggest competition isn’t other brands in the category; it’s indifference. And realizing that criticism is just a form of caring.
Kevin Lynch • I was axed as Oatly's creative director - here are 5 arguably useful lessons
HOW TO (actually) CHANGE YOUR LIFE THIS YEAR
People want to change their lives. They want to change their relationships, their bodies, their income, their brokerage accounts, their statuses, their homes. It’s so easy to identify what’s wrong on the outside and blame it for the feelings on the inside. Never is this so painfully clear as when the cale
... See moreGood ideas appear out of nowhere, from seemingly unrelated concepts coming together and creating a new thought in your head. You can't force this process, your job is to recognize when they show up and take advantage of them.
Stephen King • On Writing: A Memoir of the Craft
Turning something from an idea into a reality can make it seem smaller. It changes from unearthly to earthly. The imagination has no limits. The physical world does. The work exists in both.
Rick Rubin • The Creative Act: A Way of Being
“We find intimacy through a search for comfort with ambiguity. We do not grow by knowing all of the answers, but rather by living with the questions.”
“Leadership Is an Art” - Max Depree