Feel

Today we’re building boring products because we struggle to go much deeper than “I’m alright”. Going deeper is the difference between experiencing the Sagrada and The Telephone Building.

So, to create something truly alive and nourishing, we must be willing to immerse ourselves in the rich, fertile soil of our own humanity – the depths of our emotions, experiences, and connections to the world around us.

The uninterrupted continuousness is critical. As soon as you get in a car or hop on a train, the strange spell of the walk is broken. The point of the continuous uninterrupted walk is to be ensorcelled by its strangeness, to fully inhabit the walk and engage with what the walk delivers, good and bad.

It was then I realised architecture is not about creating structures that are aesthetically pleasing or merely functional: it’s about designing spaces that evoke emotion and resonate with the human spirit. The Farnsworth House may have been a triumph of modernist design, but it lacked the warmth and humanity architecture should embody.

Just as someone with iron deficiency anemia craves ice (“pica”), I crave texture.