fashion
Tapestry and Capri companies don’t have the infrastructure to pull off that vaunted upmarket leap. They are, after all, basically holding companies that deal in fashion products
Coach & Kors’ Marriage of Convenience
what does this infrastructure look like?
— institutionalized creativity
— budgets willing to be wielded for brand building purposes
— time to see through the transformation
One person recently likened LVMH to me as a private equity firm with 40 percent carry rather than 20 percent carry. Not a bad deal.
September Issues
Proenza Schouler’s first big business win was the launch of its PS1 bag. Introduced in 2008 on the back of an investment, the schoolboy satchel — often rendered in a matte, worn-in leather — became a foundational piece in the wardrobes of thousands of women. For several years following the launch, the bag accounted for 80 percent of handbag sales, ... See more
The Nine Lives of Proenza Schouler
When we did Smartwater with Jennifer Aniston , that was the first time I saw an equity-cash combo deal, when Jennifer was a part owner of the company, which then sold to Coke [for $4.1 billion in cash].
The Tao of Shemarya
Independent brands — even those with significant backing — were boxed out by luxury’s biggest players, whose heft gave them a major edge in distribution and marketing, where they enjoy greater leverage with multi-brand retailers, mall owners, real estate developers, magazines, influencers and other key players in the fashion ecosystem. In 2019, LVM... See more
The Nine Lives of Proenza Schouler
“we can't **outspend** these people is what makes me most alarmed
how do you overcome that? what changed, if anything? what leverage can be applied on ad spend and shows?
it might just be storytelling
it's like the old granddad authors who have a pitiful enough looking face for tiktok that their books start flying off the shelves in support
Fashion runs on these really strange net 60, net 30, net whatever, store pay payment terms. We didn't understand all of this at first. When we first started PD, we asked for a deposit when someone placed an order, that helped at the beginning. But over time, stores overturned those rules. No one really pays on the dot. The reason a lot of brands do... See more
Brenda Weischer • BRENDA’S BUSINESS with PETER DO
For Coach, the biggest brand in the Tapestry portfolio, the show—a display of oversized leather blazers and pointy-toe jelly flats embossed all over with Cs, with J.Lo in the front row—is a customer acquisition cost.
Could they do it another way? Perhaps. But it’s part of the formula devised by creative director Stuart Vevers , who moved to the U.S... See more
Could they do it another way? Perhaps. But it’s part of the formula devised by creative director Stuart Vevers , who moved to the U.S... See more
September Issues
They sort of combined Clinique and Supreme. The Clinique side was that it was this easy, relatively affordable, but still aspirational beauty system that could feel like it was meant for a [younger] generation. The products were effective if not insanely innovative. And the packaging and aesthetics around it felt completely of-the-moment and cool.
T... See more
T... See more