fashion
WGSN | Trend Forecasting & Analytics 2024-2032
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When we did Smartwater with Jennifer Aniston , that was the first time I saw an equity-cash combo deal, when Jennifer was a part owner of the company, which then sold to Coke [for $4.1 billion in cash].
The Tao of Shemarya
Fashion runs on these really strange net 60, net 30, net whatever, store pay payment terms. We didn't understand all of this at first. When we first started PD, we asked for a deposit when someone placed an order, that helped at the beginning. But over time, stores overturned those rules. No one really pays on the dot. The reason a lot of brands do... See more
Brenda Weischer • BRENDA’S BUSINESS with PETER DO
People don’t understand that it’s expensive to be famous. Once you become famous, you’re forced to always have security and all these other things. It’s not an option. So all of a sudden you’ve got these huge overhead costs.
The Tao of Shemarya
An attempt to launch a lower-priced, streetwear-inflected line, PSWL, was at odds with the main collection, and fell flat with customers.
The Nine Lives of Proenza Schouler
Proenza Schouler White Label
Do we need more show reviews or do we need to know how much the show cost?
Brenda Weischer • BRENDA’S BUSINESS with PETER DO
Commercially, this season of Helmut Lang may sell better than it ever has for Fast Retailing. Walking out of the show, I asked a store owner if she planned on buying the collection, and she seemed keen on the blazers and jeans, which are reasonably priced. (Reasonable, in this case, means between $300 and $600.) And then, a shop-and-copy master (wh... See more
September Issues
This started with the Seventh Avenue, shop-and-copy approach that has defined the industry, but no longer works with consumers on a global scale. America created the concept of lifestyle brands—it drove the rise of casualization as early as the 1950s, first through denim, then khakis, and now leggings. But the fashion itself has long been predicate... See more
Coach & Kors’ Marriage of Convenience
“The product has to be really good, or really cheap, or both. Not in between.”
The good news for Arnault is that he’s raised a highly accomplished group of five children—all of whom are in the business and doing well, by many accounts—from which to choose a successor. There is Delphine , his only daughter, who is 48, a member of the LVMH board and executive committee and the C.E.O. of Christian Dior Couture. Her brother, Anto... See more