when creating vector, i thought of...
Limit everything to the essential but do not remove the poetry.
there’s a certain intractable uneasiness we all feel about being alive, and that flits between feelings of loneliness and feelings over being totally overwhelmed and feeling nothing and feeling scared and none of those things present in the same way each individual time we feel them, and the great trick friend.com and its ilk is attempting to do pu... See more
Can you be my friend.com
perhaps, for vector, we aren’t selling solutions, but making a statement.
On a broader cultural level, not all briefs require solutions, but instead statements? maybe?
Can we re-frame this in terms of the customer’s problem?
What’s the soonest we could get this done?
What would you need to get this done tomorrow instead of next week?
What would we need to do to get twice as many customers? Ten times as many customers?
How does this relate to our goal? Is this the most important thing we can do for our goal?
What’s mos
The thing beneath the thing is the process.
The process of humans coming together.
Sharing ideas outside of the cookie-cutter norm.
And making something beautiful.
Because that’s what humans do.
The process is the point.
Because it is only through the process
that a squishy little grey blob
can become
something sublime.
The process of humans coming together.
Sharing ideas outside of the cookie-cutter norm.
And making something beautiful.
Because that’s what humans do.
The process is the point.
Because it is only through the process
that a squishy little grey blob
can become
something sublime.
The story of Sublime's logo
I find explaining any actually interesting idea usually requires explaining like 5 subsidiary ideas. If you’re lucky. If you’re unlucky it’s like 25 and either they’re ready for a three hour lecture or you’re not going to succeed.
Emmett Shear • Tweet
Have fun — There’s a version of this work that’s hyper-analytical where we try to Moneyball our way to success. There’s another version where we’re living it, enjoying it, and having fun with it. Our best work comes when we’re having fun and enjoying what we’re doing, not when we’re overly analytical. Analytical thinking creates fear and uncertaint... See more