Curated home
A collection about conspicuous consumption. Home pride status showing off and keeping up with the Joneses.
Andrew Reeves and
Curated home
A collection about conspicuous consumption. Home pride status showing off and keeping up with the Joneses.
Andrew Reeves and
warm minimalism
Functionality still matters, of course. But competition has pushed quality so high and prices so low that many manufacturers can no longer distinguish themselves with price and performance, as traditionally defined. In a crowded marketplace, aesthetics is often the only way to make a product stand out.
-Virginia Postrel
Curation is a form of positional scarcity that we get whenever there’s an abundance of choice of something, and the average consumer needs help finding what they’d specifically like
Scarcity makes the product appealing and curation sets it apart
No matter how insignificant it may first appear, everything in life tells a story.