Cultural Strategy
Keely Adler and
Cultural Strategy
Keely Adler and
Derek Thompson • 9 highlights
amazon.comAs a consumer, you subscribe to one vision or another: what’s your version of hiking out doors? What type of vibe are you about? Purist? Gorpy? High intensity? Meditative? But in all cases, the branded subculture itself is the main thing, while the role of physical goods is diminished. Their job is not to drive value, but to add another layer of de
... See moreThe gold standard for corporate cultural participation was Red Bull Music Academy, a branded cultural institution which over two decades became a legitimately respected music and arts organization. But it’s difficult to find a single other example that lives up to RBMA.