Cultural Strategy
Keely Adler and
Cultural Strategy
As futurists we look for signals—small, often weird things. They are usually new technologies, new behaviors, new narratives that don’t fit into the mainstream, but that are often precursors of important transformations. We then try to discern the larger patterns that these signals herald to understand where they might lead ten or more years down t
... See morewalkerart.org • The Gift: Creativity and the Artist in the Modern World
What interested me was the way that different subcultures and brands were feeding off one another. Lifestyle brands and DTC needed to draw on these subcultural elements—they needed to be the products people buy in order to participate. And in the other direction, product imagery was beginning to play an important role in subcultural formation. In m
... See moreToby Shorin • Life After Lifestyle
The Asia Pacific Foundation of Canada Podcast
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Product Zeitgeist Fit: A Cheat Code for Spotting and Building the Next Big Thing | Andreessen Horowitz
D'arcy Coolicana16z.com
Companies like Crossfit and Soulcycle create a sense of consistent space and ritual that inculcate deep loyalty and community among their participants. Reimagine, an organization that describes itself as “the world’s leading end-of-life events platform,” hosts paid gatherings and festivals related to death and healing. Casper ter Kuille and Angie T
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