Store-of-value assets are reflexive: belief -> value -> belief -> etc
Many crypto protocols generate fees from users (and some like Ethereum use those fees to burn tokens). Here, reflexivity is not the primary source of value.
More info:
https://cryptofees.info
web2 social: virtual currencies (likes, follows, retweets, subs) stored on company databases and owned by them
web3 social: programmable tokens (NFTs and fungibles) stored on public blockchains and owned by your private key