New Marketing

"The amount of serendipity that will occur in your life is directly proportional to the degree to which you do something you're passionate about combined with the total number of people to whom this is effectively communicated." https://t.co/KfFpouh7Dm

The fundamental message of marketing must change from "we want your money" to "we share your interests".

Promotion isn’t a chore. It’s a gift. A chance for us to celebrate the effort we and others put into our work. We shouldn’t shy away from it or treat it like a burden. Relish it as an opportunity to honor something we worked hard to make that we believe in.

It’s also about promoting creatively. It’s not just saying the same thing over and over again... See more

Nobody can read your mind. Share your ideas. Tell people what you’re working on. Communicate your vision, even if it’s only half baked. Stir the pot.

We are advocating nothing less than replacing today’s values-blind economy with a values-first economy of which all stakeholders are fully in control.