Creating things

It’s easy to say something should do everything well because saying something is easy doesn’t involve any work, or require any tradeoffs. But building products is all about tradeoffs. When there are no tradeoffs in the conversation you’re having, you know you aren’t building, you’re just talking. But it was time to build.

Let us blaze new trails. Let us prove to the world that good taste, good art and good writing can be good selling.

But look beneath the technique and what did you find? A sameness, a mental weariness, a mediocrity of ideas. But they could defend every ad on the basis that it obeyed the rules of advertising. It was like worshiping a ritual instead of the God.