creating a brand
‘When you buy something cheap and bad, the best you’re going to feel about it is when you buy it. When you buy something expensive and good, the worst you’re going to feel about it is when you buy it.’
Satyajit Rout • #113 - The funny ways we think about money
Does this count as a turntable fable…. Hmm?
Harry Dry rules for copywriting:
1) A great sentence is a good sentence made shorter.
2) Writing great copy begins with having something to say in the first place.
3) Copy is like food. How it looks matters.
4) Since the look of copy matters so much, don't write copy in Google Docs. Write it in Figma (so you can write and design at the same time).
5) Ka
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Optimize for legacy, not empire. Empires die because they’re alone, legacies live because they involve others.
-OH, on building teams and brand communities
beautiful things don't ask for attention
We give it to them, willingly. Not for them, but for ourselves.
Rebrand — Stellar visual identity inspiration
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