Consumer Anthropology
Jasmine Bina on LinkedIn: How To Create A Brand Mythology
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The UX-ification of research
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Grant McCracken: Chief Culture Officer
vimeo.comStripe Partners — Seeing the world at scale and in depth
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Grant McCracken on Corporations & Culture
youtube.comHow To Create A Brand Mythology
youtube.comThe folks at Concept Bureau invited me to kick off their speaker series talking about brand listening. I went for it, and had a blast.
This quote from Elias Canetti, I think really solves what we're discussing: “A crowd exists as long as it has an unattainable goal. The image is acquired and there is nowhere else to go.” Setting off images allows crowds to condense their energy somewhere.