business

Simply existing as a coffee shop isn’t enough; the business has to cultivate a parallel existence on the internet, which is a separate skill set entirely. “It almost feels like, you must have a social media acumen, you must be savvy in this area that is adjacent to your business, but not directly embedded in your business, in order to be successful... See more

Head of Facebook App: "Building the Discovery Engine" April 27, 2022

Incentives are the strongest force in the world. They explain why good people do awful things, why smart people do stupid things, and why ordinary people do amazing things. Nearly everyone underestimates how much their own beliefs and actions are influenced by their incentives, many of which are designed to fulfill someone else’s goals.