Business Advice

Reversible vs. irreversible decisions explained with a great analogy. https://t.co/Jv1s8a8ThL

Startups benefit from starving. Starving creates hunger, which drives people to solve problems with resourcefulness and urgency. When exploring new products in a big company with excessive resources, you need to create scarcity to emulate this startup starvation. This generally means operating as a small, scrappy, siloed team.

Dialing up the FOMO backfires 87% of the time by actually increasing the odds your customer will be lost to no decision. Contrary to common belief, customers’ fear of messing up (FOMU) outweighs their fear of missing out on benefits (FOMO).