The surprising truth about what closes deals: Insights from 2.5m sales conversations | Matt Dixon (author of The Challenger Sale and The JOLT Effect)

Dialing up the FOMO backfires 87% of the time by actually increasing the odds your customer will be lost to no decision. Contrary to common belief, customers’ fear of messing up (FOMU) outweighs their fear of missing out on benefits (FOMO).