what is value creation?
Most founders think they are great at building product and bad at marketing. When the reality is the story is not the story, the story is the product.
Sari Azout • A Moodboard for People Who Hate Self-Promotion
“the story is the product”
Repetition doesn't spoil the prayer.
Writing | A Marketing Mantra for Founders
For notebook & pen, I use:
• Muji 0.5 pens
• Leuchtturm1917 soft-covers
For my prompts, I use:
• The 80/20 Audit
• The Morning Kickstart
• The Evening Shutdown
• The Bottleneck Analysis
• The Compounding Projection
Let's dive into each:
bottleneck thinking
Taste is the bone-deep feeling that you’ve made something good. It is a sense, inexplicable and ephemeral.
Evan Armstrong • The Art of Scaling Taste
good taste hates a award-ceremony. the creator already knows it’s good.
You can have everything in life you want, if you will just help enough other people get what they want.” ~ Zig Ziglar.
Get their Attention. Keep them Engaged. Call them to Action.
Ben Hunt • Convert!: Designing Web Sites to Increase Traffic and Conversion
Sales as a transfer of enthusiasm.
Sari Azout • A Moodboard for People Who Hate Self-Promotion
noting a note by sari.
“Companies exist at room temperature. It’s a founder’s job to inject heat.”
–Tobi Lütke
be the catalyst.