business

To take it a bit further, he teased out those traits saying that both artists and entrepreneurs...

“...Want to express themselves.

Want to do something differently.

Want to create something better than what’s ever been done before.

They are disruptive.

They live in the theater of risk.

They want to change the world...”

To make something good, just do it. To make something great, just redo it, redo it, redo it. The secret to making fine things is in remaking them.

most importantly: labor is not renewable. once you spend labor, you cannot get it back. energy, when given in alignment, can be generative. energy invested in the right places can create more energy.

my cheesy oversimplification that i do think is true is that ultimately marketing is simply about publicly being in love with the problem-space that you’re operating in. your product, sure, but why did you make the product? because you cared about the problem, right? show us!!

rather than thinking about business as the exchange of value for money , instead, I’m thinking about business as:

a set of systems and processes

to help me honor my creative energy,

shared with purpose in the world.

The fundamental message of marketing must change from "we want your money" to "we share your interests".

marketing = sharing the essence of your work with other beings