building in public

At the top of the pyramid, we have what Arendt considered full-featured humans, enjoying the highest level of agency possible: making history. The locus of action is the public.

good ideas emerge later in brainstorming because they are less obvious. If something seems obvious to you, it is probably obvious to others, and there are likely good reasons why incumbents remain unbeaten or the problem unsolved.

Many people treat ideation like polishing a gemstone. They become protective of the thing that brought them into -1 to 0 or overly attached to the first shiny object they discover. This is not the time to fixate—focus comes later. Early on, you are probably polishing a rock.

How to communicate your vision effectively? https://t.co/m4JVqwXV4G

It is tempting early on to overindulge in “research” (we use quotation marks here to distinguish how founders typically use the term from how an actual research scientist would understand it). Research is dangerous because it feels more productive than it is. Reading up on the competitive landscape, market dynamics, or new technical advances can pr... See more

First there’s the ecstasy of getting started, and then the incredible sense of having gained some momentum, and then... there you are. Squarely in the middle.