Brand strategy

I was talking to a friend about why we decided to invite only paying believers to the Sublime private beta. My answer is that charging early for a product creates high expectations, and in aspiring to meet those expectations, we are held accountable to deliver a product you love and trust. My answer is that growing Sublime the right way is more imp... See more

Best definition of brand I've ever seen. In a world where everything is becoming commoditized, understanding what makes a brand is key. h/t @ThisIsSethsBlog

For these brands, and many others, here is one theory on the Ralph Lauren formula: It’s about combining familiarity and desire.