Brand Storytelling and Positioning
sari and
Brand Storytelling and Positioning
Hit Makers: The Science of Popularity in an Age of Distraction
Derek Thompson • 9 highlights
amazon.com
Struggling to market your DAO? Today, @cryptohun3y tweeted a good take.
If you're web3, it's easy to agree.
But few DAO operators could define a narrative—much less create one.
Thread: How to create a narrative that attracts people to your DAO.
“The best approach in over-communicated society is the oversimplified message.” — Al Ries
Sari Azout • From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework
The Key PR is your communications partner, mission-driven to tell a new story.
thekeypr.com
![Thumbnail of Brand Archetypes: The Definitive Guide [36 Examples]](https://iconicfox.com.au/wp-content/uploads/2018/05/iconic-fox-Atchetypes-12-jungian-map.jpg)
Tighten the vice so people feel snug, not strangled. Find ways, either through context, belief systems or vision to tether all of the chaos down to something that makes sense of the world, that creates tension against the looseness.
Jasmine Bina • A Time to Build Tight Brands in the Chaos of Loose Cultures
The strongest norms, in the tightest cultures, that best wield the power of branding tend to be the ones that elevate meaning so that school is about more than school, food is about more than food, and so on.