brand manifesto
“Any damn fool can put on a deal,
but it takes genius, faith, and perseverance
to create a brand.”
- David Ogilvy
but it takes genius, faith, and perseverance
to create a brand.”
- David Ogilvy
Jim Fanara • Tweet
When I was a little girl, I always dreamed of growing up to satisfy user needs in a way that meets business goals for transformative outcomes
Chappell Ellisonx.com“A principle isn’t a principle until it costs you something.” — Bill Bernbach
if you don’t have a very specific enemy in your sights, you’re no where close to finding product market fit or growth.
bootstrapped = enemy must be company.
funded = enemy must be idea.
bootstrapped = enemy must be company.
funded = enemy must be idea.
˗ˏˋ Jesse Hanley ˎˊ˗ • Tweet
most companies see their potential customers as weak, naive, and prone to addiction.
what would the world look like if companies spoke to our highest values rather than looking to make a quick profit off our base instincts...
what would the world look like if companies spoke to our highest values rather than looking to make a quick profit off our base instincts...
Jim Fanara • Tweet
The startup is a song, not a fixed story. New movements arise, old ones fade, new harmonies join. A manifesto is great way to coalesce the current movement but it must be a living document.
Clint Watson • Tweet
Changing the interpretation of the past is critical to controlling the future.