Luxury surveillance is a phenomenon where "some people pay to subject themselves to surveillance that others are forced to endure and would, if anything, pay to be free of." You might buy a GPS bracelet to track your biometric data (which will be used by other firms), while others might be forced to wear one (and still pay for it) as part of their ... See more
The real villain here is Google.
Google found one of the very best business models of all time, skimming all the surplus profit off of the entire free open internet.
This is the natural end state of that process.