Best of Steve Jobs

Email from Steve Jobs to Apple employees on the day it surpassed Microsoft to become largest tech firm

Jobs: It’s often the same with any new, revolutionary thing. People get stuck as they get older. Our minds are sort of electrochemical computers. Your thoughts construct patterns like scaffolding in your mind. You are really etching chemical patterns. In most cases, people get stuck in those patterns, just like grooves in a record, and they never g... See more

In January 2007, Steve Jobs introduced the iPhone using a 2x2 matrix with these axes in the keynote: ◻️”smart” / “not so smart” ◻️ “hard to use” / “easy to use” Apple has since sold more than $1 trillion worth of iPhones. LESSON: Only Steve Jobs is allowed to use a 2x2 matrix.

Lessons Steve Jobs wanted to pass on. Written right before he died. In his own words: 1. ON BUILDING A REAL COMPANY: I hate it when people call themselves “entrepreneurs” when what they’re really trying to do is launch a startup and then sell or go public, so they can cash… Show more

Did Steve jobs ever say, "Hey, I want to make a $100 million company?" That was never in discussion. He said, "I want to make insanely great products. Then I want to get really good at marketing because I want everybody in the world to have an Apple device, and the way to do that is to get really good at marketing."

Jobs: So far, that’s more of a conceptual market than a real market. The primary reasons to buy a computer for your home now are that you want to do some business work at home or you want to run educational software for yourself or your children. If you can’t justify buying a computer for one of those two reasons, the only other possible reason is ... See more