Anti-Business Business

To me, challenging doesn’t look like the person who just grinds through a project to get it done, sacrificing sleep, family, or any semblance of balance. While brute force may be effective short -term, I’m convinced it doesn’t lend itself to sustainable creativity, joy, or meaning (and sustainability is everything – from a biological and mathematic... See more

It’s a subtle but massive difference in mindset. Traditionally, businesses create all the value for the consumer. Community-driven businesses create spaces for consumers to create value for each other.

So: stop calling yourself and your coworkers “ICs”. You are a designer, an engineer, a producer. Your contribution deserves more than a moniker that is made to dehumanize you, purpose-built to make you replaceable. Do not help this dehumanizing system to dehumanize you by normalizing this kind of language!