a strategist’s convictions
what I believe to be true as read and experienced during my journey as a strategist in advertising ✌🏻
a strategist’s convictions
The irony is that the hard parts, like writer’s block and openness, is where there’s self-examination, progress and growth.
And if we’re not pursuing creativity for that, then why are we? The clicks?
And if we’re not pursuing creativity for that, then why are we? The clicks?
Matt Klein • Making Sense of Culture Amidst Contradiction
Perhaps the simplest and best definition of wisdom I’ve heard is “knowing what information is important.” This kind of knowing is not solely done in the intellect. Data is constantly being fed into your unconscious, then cross referenced against your experience.
thekcpgroup.com • The Attention Span. “Racehorses and Psychopaths.”
The role of planning/strategy is point imagination and resources (time, people etc) in the right tasks that matter (so that they can have maximum effect). Identifying and articulating the task with imagination and rigour is at the heart of a planner’s role. It’s the art of choice and point of greatest leverage.
— W+K's Martin Weigel on our industry’
... See moreFor an organization to operate within society, it must be not just be mindful, but active in these changes — or “tending.” Failure to do so results in lack of resonance and more dire: disruption .
Matt Klein • Making Sense of Culture Amidst Contradiction
In ad land we are tasked with making things. But what matters most is the relationships that birth those things.
The output matters, but nothing matters more than how we treat each other in the moment.
(And, do it right and you get both)
The output matters, but nothing matters more than how we treat each other in the moment.
(And, do it right and you get both)
Stratscraps v167.
The process of reducing a briefing requires great courage, rigor and repertoire.
You have to make brave choices and say a thousand times more No’s than Yes’s.You have to respond rigorously to the problem that you’re trying to solve.You have to have a vast repertoire of references in and outside Advertising in order to get to fresh thinking - and tha... See more
You have to make brave choices and say a thousand times more No’s than Yes’s.You have to respond rigorously to the problem that you’re trying to solve.You have to have a vast repertoire of references in and outside Advertising in order to get to fresh thinking - and tha... See more
Fernando Ribeiro • Extraordinary Vocabulary, Word #8: Reductionism
Looking closely is valuable at every scale. From looking closely at a sentence, a photograph, a building, a government. It scales and it cascades — one cognizant detail begets another and then another. Suddenly you’ve traveled very far from that first little: Huh.
I’d say that that huh is the foundational block of curiosity. To get good at the huh i... See more
I’d say that that huh is the foundational block of curiosity. To get good at the huh i... See more
Craig Mod • Looking Closely is Everything
You see, all strategy is defined by movement. Regardless of whether you are a planning fundamentalist or, like me, a proponent of more adaptive methods, the point of the strategic exercise is to move the organization. The difference between the two schools of thought is that while adaptive strategy is concerned with direction, strategic planning ob... See more