Caterina Yannicelli

Up until recently the most popular use case seems to have been marketing copywriting. I don't find this particularly exciting, search on the internet is already full of bland content marketing. It's different if one does content marketing by, say, writing an article about how to use your API, or if a company does a toy

... See more

When you try to make something that solves everything, you obsess over questions of power: how to make something that is omnipotent and everlasting. But when you make something that does one thing well, the questions are much more personal: does it solve my problem? and for how long? and who for? and where will it push the space around it? I want t... See more

The debate over “is it real or fake” is somewhat ironic, because so much of what we experience as reality even within our own bodies is actually simulation.

Quality content without marketing has a chance, but content with perfected cultural-fit marketing is poised for stardom.