Caterina Yannicelli
@caterinayannicelli
Caterina Yannicelli
Yamauchi No.10 Family Office
y-n10.com
“If you want to make people like things, work in advertising. If you want to make things people like, work in design.” - Brian Collins
The fundamental message of marketing must change from "we want your money" to "we share your interests".
Jeff Jarvis • WHAT WOULD GOOGLE DO
Discovery consists of seeing what everyone has seen and thinking what nobody has thought.
I have come to the conviction that if you cannot translate your thoughts into uneducated language, then your thoughts were confused. Power to translate is the test of having really understood one's own meaning.
—C.S. Lewis
On the Shoulders of Giants
leroyalmeida.com
In a GTC context, a company’s community should drive positive word of mouth (online or in-person) or create popular content that drives awareness.
