Caterina Yannicelli
@caterinayannicelli
Caterina Yannicelli
I have come to the conviction that if you cannot translate your thoughts into uneducated language, then your thoughts were confused. Power to translate is the test of having really understood one's own meaning.
—C.S. Lewis
All the best ideas come out of the process; they come out of the work itself. Things occur to you. If you're sitting around trying to dream up a great idea, you can sit there a long time before anything happens. But if you just get to work, something will occur to you and something else will occur to you and something else that you reject will push... See more
3-2-1: The simple way to have a good day, why inspiration is unnecessary, playing small vs playing big
People change in four seasons: when they hurt enough they have to, when they see enough they are inspired to, when they learn enough that they want to, and when they receive enough that they are able to
Quality content without marketing has a chance, but content with perfected cultural-fit marketing is poised for stardom.
ZINE • Content Overload & Trends in TV Viewing Rituals
In Lauren Oyler’s essay about anxiety last week, she referenced a late 19th century diagnosis known as Americanitis , which described “the high-strung, nervous, active temperament of the American people.” Whether incited by advances in technology (causing loss of sleep, excessive worry) or capitalism (causing long work days, fast pace of life), the... See more
Haley Nahman • #172: Trick questions
In a GTC context, a company’s community should drive positive word of mouth (online or in-person) or create popular content that drives awareness.