Zora Whitepaper

-By introducing digital scarcity and restoring pricing power to creators

Jacob Horne, the co-founder of Zora, coined the term “cryptomedia” to capture a new form of digital creation. Hypermedia is what we all know and love—the graphics, audio, text, and hyperlinks we interact with online all day. Cryptomedia is both universally accessible and individually ownable. Horne writes, “Cryptomedia can be thought of as hypermed... See more

This is the story of how the web2 internet broke the business model of media, and how the advent of web3 signals a disruption to that business model that tilts the scales in favor of creators. Without native monetization methods built into the web2 internet, the predominant business models were opaque, advertising-based, and dependent on closed-gar... See more