Zoe Scaman on LinkedIn: Is the way we practice brand strategy today fundamentally irrelevant and… | 97 comments
Zoe Scamanlinkedin.com
Zoe Scaman on LinkedIn: Is the way we practice brand strategy today fundamentally irrelevant and… | 97 comments
Brent Beshore, on Brands:
Most people think brands are made up of logos and slogans, but here's another way to think about it: "A brand is the range of expected outcomes you can expect from any company or person... What you can count on, rely on, and plan around."
It's a set of expectations people have when they interact with you. I like th... See more
Brand sustainability comes down to two things: relevance and differentiation. Something either affects a brand's relevance; is it meaningful to my life today? And its differentiation; is it unique and can I identify that uniqueness? Everything falls into one of those two buckets as it relates to brand. The goal is to be high
... See moreKat Cole • Invest Like the Best with Patrick O'Shaughnessy on Apple Podcasts
The brand should be more living, the world lives on social, the brand needs to fit within that world and that world is made up of real people and real interesting stuff. It's not made up of brands and it doesn't have these rigid rules. It's less of a brand and more of a character and a writers room.”
Maximilian • #40 – On dialogic brands, better presentations, terrible ads, and influential yellow lines
Your Personal Brand Needs a Refresh. Here’s Where to Start.
by Dorie Clark and Tomas Chamorro-Premuzic
May 17, 2024
Edwin Tan/Getty Images
Summary. In a fast-changing world, it requires both a strategy and disciplined execution to stand out and remain relevant. And since your own career interests, goals, and objectives are likely changing m... See more