We love AR, but new entrants need to be able to differentiate meaningfully from existing platforms who are able to simply add more AR features to an already captive audience. While the widening of access to AR technology via existing channels (e.g. extensive filters) has been helpful in driving mass market adoption and familiarization, it’s also be... See more

Hollywood, for example, is rapidly shifting their productions over real-time rendering solutions such as Unreal and Unity, or developing their own engine, as Disney has with Industrial Light & Magic’s Helios.

In the end, they were not able to buy Unity, but as we know, Facebook has purchased several other companies in the AR/VR industry and continues to move deeper into the META verse.

All the major gaming platforms are getting crowded. Unexpected success stories where games become viral are becoming further apart. Gaming founders need to be data driven even in their early creative iterations, have marketing professionals embedded in their team from the get go and carefully and ensure a healthy CAC-LTV formula from the early days... See more