I never chatted with Bezos about this, so I don't know if it was an explicit strategy on his part, but one of his great strengths as a communicator was the ability to encode the most important strategies for Amazon in very concise and memorable forms.

Take one example "Day 1." I don't know when he first said this to the company, but it was repeated

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Some media want to add drama when they report on startups and people's stories, either by making the experience seem legendary or by dramatizing people’s characters. When I used to be interviewed, people also wanted me to share twists and turns. I often said it was nothing special. In fact, most things, in my opinion, have reasons and justific

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