Zero to Sold: How to Start, Run, and Sell a Bootstrapped Business
How to identify your invisible asymptotes
One way to identify your invisible asymptotes is to simply ask your customers. As I noted at the start of this piece, at Amazon we honed in on how shipping fees were a brake on our business by simply asking customers and non-customers.
Here's where the oft-cited quote from Henry Ford is brought up as an obje... See more
One way to identify your invisible asymptotes is to simply ask your customers. As I noted at the start of this piece, at Amazon we honed in on how shipping fees were a brake on our business by simply asking customers and non-customers.
Here's where the oft-cited quote from Henry Ford is brought up as an obje... See more
Eugene Wei • Invisible Asymptotes
For example, say you’re building a product for a niche market worth “only” $50 million. Who will invest in you?- VCs won’t touch you because the math doesn’t work out — they need investments that have a shot at returning the portfolio.- Banks won’t touch you because they only know how to underwrite going concerns — businesses with operating history... See more
Charles Cushing • How can we fix the Market for Solutions?
I’m constantly amazed by people I meet who resist this concept and insist their business can be all things to all people. Big mistake. Figure this out, and insane traction is waiting for you on the other side.
Olly Richards • Case Study: Anatomy of a $10M Online Education Business
I learned that niche players usually survive by following the “avoid the big guys” strategy.