Zero to Sold: How to Start, Run, and Sell a Bootstrapped Business

How can I help them with that?

Small businesses and freelancers are great audiences for a bootstrapped SaaS, as they have budgets. Small budgets, maybe, but if there is a painful problem, there will be money to fix it.

the effect of referrals will depend on the shareability of your product. Some products will make sharing easier, like network-effect-driven collaboration tools, where a new user will add value to the network for everyone involved. Other products won’t be as easy to share, such as a tool that makes a recruiter find better leads—recruiters probably w

While it is enticing to go for the big guys with the massive budgets, you will encounter a lot of competition there.

Aim for equal size or smaller.

Find your niche audience. Find and validate their critical problem. Invent and validate a solution to their problem. Build a product to implement that solution. Build a business that can repeatedly sell that product to your audience.

Markets that are becoming hostile to businesses usually are full of very similar competitors, fighting it out over price and marginal differences.

Who am I helping?

People in your niche will likely have the same problems.