Zero to One: Notes on Start Ups, or How to Build the Future

Third is complacency. Social elites have the most freedom and ability to explore new thinking, but they seem to believe in secrets the least. Why search for a new secret if you can comfortably collect rents on everything that has already been done? Every fall, the deans at top law schools and business schools welcome the incoming class with the sam

For any business person, "Me too' won't do" feels right intuitively. Action, creation, risk-these lie at the root of invention. Business value does not start with bloodless analytics. Passion, monomania and domain mastery fuel invention and so are central. The compelling continuing contribution of founders demonstrates this. Planning rare

The biggest secret in venture capital is that the best investment in a successful fund equals or outperforms the entire rest of the fund combined.

Say it fast ten times: first principles force failure. They are what make a company experiment—always, consistently, frequently. Only when a company articulates how it won’t merely block others from creating thick value does the impetus to fail emerge, and the company feels the pressure to evolve products, services, and business that do create thic