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Zero to One: Notes on Startups, or How to Build the Future
The lesson for entrepreneurs is clear: if you want to create and capture lasting value, don’t build an undifferentiated commodity business.
Peter Thiel • Zero to One: Notes on Start Ups, or How to Build the Future
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
amazon.com
ZERO TO ONE: THE FUTURE OF PROGRESS