Zarrella's Hierarchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas
Dan Zarrellaamazon.com
Zarrella's Hierarchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas
Creating content with a chance to go viral forces you to stand in a place where you create an entirely new keyword—and supremacy based on originality. And Google seems to love that.
Mark Schaefer • The Content Code: Six essential strategies to ignite your content, your marketing, and your business
first and foremost, content moves because we’re creating something cool that people will want to see and share. Everything starts with the quality of the content. We need to make it easy for people who are involved in the content to share. The content has to make them feel something and make them proud to share it because they love to share it, not
... See moreMark Schaefer • The Content Code: Six essential strategies to ignite your content, your marketing, and your business
The massive dissemination of information — and I would argue a large contributor to a network’s massive value — comes from the ability of information to jump from one subnetwork of users to another. On Twitter, the jumping function is the retweet. A person who lives and breathes technology tweets about a new streaming music service called Spotify, ... See more
Matthew Hartman • Complexity in Social Networks
ARE SOME THINGS JUST BORN WORD-OF-MOUTH WORTHY?