ZAG: The #1 Strategy of High-Performance Brands
- Deepen our understanding of our unique value and what differentiates us in the marketplace. 4. Reinforce our core values. 5. Help us to act in alignment and make value-based decisions. 6. Encourage us to respond to customers instead of react to the marketplace. 7. Attract customers who want to support businesses that reflect or represent their valu
Seth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies
amazon.com
This offers another reason why Jobsian innovation and design-driven differentiation matter so much. While luxury firms compete for the wealthiest of the wealthy and most discriminating of the discriminating, market realities suggest remarkably little meaningful commoditization at these peaks of the pricing pyramids. No narcissism of minor differenc
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