Zach Stevens on LinkedIn: Swipe Files | SaaS Marketing Newsletter & Community
linkedin.com
Zach Stevens on LinkedIn: Swipe Files | SaaS Marketing Newsletter & Community
Therefore, rather than go after the entire market at once, the key is to find a small segment of the market (i.e., a set of customers with similar pain points) that has a particularly difficult problem for whom your solution is indeed ten times better than the broad, nonspecific legacy solution.
Matt Mochary • The Great CEO Within: The Tactical Guide to Company Building
- What’s surprising for many people, she says, is that marketing is actually highly tactical. There are frameworks and distinct steps founders can take to define what their company is doing, why it’s important, and why — above all the noise — people should listen to them. - How to Position Your Business - “You can't be everything to everyone, but y... See more
First Round Capital • Positioning Your Startup is Vital — Here’s How to Nail It
The secret behind Perplexity, Base, & Figma
offmenu.substack.com
Many startups compete in established market categories and do so successfully by first breaking up the market into smaller pieces and focusing on one piece they can win. In marketing, the process of splitting up an existing market is called subsegmenting. A market can be subsegmented by industry (manufacturing vs. retail), by geographic region (Nor
... See more