Zach Stevens on LinkedIn: Swipe Files | SaaS Marketing Newsletter & Community
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Zach Stevens on LinkedIn: Swipe Files | SaaS Marketing Newsletter & Community
the key is to make a product that you, yourself, could market to a niche audience.
Alex Ferrari • Rise of the Filmtrepreneur: How to Turn Your Independent Film into a Profitable Business
If you find that your audience is too general, try adding constraints. If you’re looking at teachers as your market, for example, make it teachers who teach math. Problems change, they become clearer, and solutions become more focused. Math teachers in K12 talk to other math teachers in K12, for example. The smaller your audience, the more it has b
... See moreArvid Kahl • Zero to Sold: How to Start, Run, and Sell a Bootstrapped Business
If you allow your ICP to fray, you’ll lose
From the beginning, we knew we needed to define a good ideal customer profile (ICP). There are manyapproaches to defining a good ICP, but a quality we underestimated is specificity . Simply put, an ICP must be a single market segment :a group of people for whom the value of solving a problem is roughly the... See more
From the beginning, we knew we needed to define a good ideal customer profile (ICP). There are manyapproaches to defining a good ICP, but a quality we underestimated is specificity . Simply put, an ICP must be a single market segment :a group of people for whom the value of solving a problem is roughly the... See more
Lenny Rachitsky • Lessons learned from a startup that didn’t make it
When looking at your marketing plan you should actually be thinking: “If I could get only on the front page of [small-but-very-focused-niche-website].com.”