Zach Stevens on LinkedIn: Swipe Files | SaaS Marketing Newsletter & Community
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Zach Stevens on LinkedIn: Swipe Files | SaaS Marketing Newsletter & Community
- What’s surprising for many people, she says, is that marketing is actually highly tactical. There are frameworks and distinct steps founders can take to define what their company is doing, why it’s important, and why — above all the noise — people should listen to them. - How to Position Your Business - “You can't be everything to everyone, but y... See more
First Round Capital • Positioning Your Startup is Vital — Here’s How to Nail It
Think about how different an accounting software for tattoo shops would look compared to Quickbooks.
Or how you could integrate pool-party motifs into a CRM for pool cleaners.
All of which would set your brand apart from the get-go and take you from being one of many to being the one and only.
B2B SaaS doesn’t have to be boring and you can create an a... See more
Or how you could integrate pool-party motifs into a CRM for pool cleaners.
All of which would set your brand apart from the get-go and take you from being one of many to being the one and only.
B2B SaaS doesn’t have to be boring and you can create an a... See more
Superhuman
It was only when I created a brand around ‘web design for the music industry’ that it began to fall into place.
Liam Veitch • Stop Thinking Like a Freelancer
“The wedge metaphor to me is most useful in making sure you’re not a blunt instrument trying to chop into a market by being everything for everyone, but instead the sharp blade with extraordinary focus on a specific persona/use case to start.”