- What’s surprising for many people, she says, is that marketing is actually highly tactical. There are frameworks and distinct steps founders can take to define what their company is doing, why it’s important, and why — above all the noise — people should listen to them. - How to Position Your Business - “You can't be everything to everyone, but y... See more

Think about how different an accounting software for tattoo shops would look compared to Quickbooks.

Or how you could integrate pool-party motifs into a CRM for pool cleaners.

All of which would set your brand apart from the get-go and take you from being one of many to being the one and only.

B2B SaaS doesn’t have to be boring and you can create an a... See more

Remember how VIBE CODING (replit, bolt, lovable) transformed 8-week development cycles into 2-day sprints? The same 20x acceleration is hitting marketing teams RIGHT NOW It's called VIBE MARKETING (I'll explain what it all means). The old world - marketing teams with 10+ specialists - copywr... See more