
Saved by sari
YouTube of the future
Saved by sari
One reason YouTube had struggled to recruit TV networks was that networks wanted to use their own video players. So Kamangar and Google higher-ups voted to morph the site to allow them to do so; YouTube would show its own videos as well as links to clips from Hulu, CNN, and so on, something that looked like Google search.
“We discovered our superpower was creators,” recalled Ivana Kirkbride, an executive who worked on funded channels. “YouTube couldn’t be what it wasn’t.”