Content and social are also unifying, with Twitch streaming and YouTube being the biggest video players. Meanwhile paid newsletters have taken off in a big way in the last two years. In content + community, an audience connects around a specific content producer through some platform.

anyone who makes stuff on the Internet knows that Web2.0 is over. The Discord’s general consensus is that for many, growth is flat. Reach on social platforms is harder than ever to achieve. And it’s pretty much pointless to promote work from one platform to another. Either because nobody clicks on links anymore, or links out to other destinations a... See more

But I’d love to see infrastructure built that specifically supports virtual teamwork for creators, and makes collaboration accessible, and as frictionless as possible, for all.

Ek: “It used to be before that if you were a musician, you just put out music. But almost every successful creator now is omni- talented and omni-channel. That means that they are on YouTube putting up videos. They are on Instagram. They are perhaps putting together brands and putting it on Shopify, but they're also putting out music and merchandis... See more