Your strategy (probably) sucks

Great strategy

1. starts with a vision and a challenge . What is your purpose? What problem are you trying to solve?


2. is honest about the current state of your business and market - strengths, weaknesses, opportunities, and threats.


3. is a hypothesis on where you will play and how you will win. Your business and product don’t exist in a vacuum - your st

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the core of strategy work is always the same: discovering the critical factors in a situation and designing a way of coordinating and focusing actions to deal with those factors