Your Startup Is a Movement

our brand’s story and your product’s positioning need to be unique, personal, simple, repetitive, and reach the right audience. But this is how you avoid getting lost in the crowd, among the 10,000’s of other startups who won’t make it.Throughout these milestones, we focused on Accord’s POV: From Vendorship → Partnership. There’s a simple framework... See more

Press cycles about million-dollar fund-raises and billion-dollar valuations are short-lived and targeted at aspiring entrepreneurs, not people like your customers. Building your audience that way doesn’t work, because a months-old startup has nothing to say, besides that a few rich people gave them some money. Trust me, I know.