Founders: Find something that is both important to you and resonates with a group of people at this particular moment in time. In the early days you’ll need to frame your story—to recruits, to partners, to investors, and to the entire outside world—along those lines. Talk about why your company matters, not just what it does. Make sure your product... See more

- What’s surprising for many people, she says, is that marketing is actually highly tactical. There are frameworks and distinct steps founders can take to define what their company is doing, why it’s important, and why — above all the noise — people should listen to them. - How to Position Your Business - “You can't be everything to everyone, but y... See more

Momentum is Everything

Most founders implicitly realize that in order to get a startup off the ground you need to will it into existence and keep momentum high.

This is good for the startup but it’s also essential for the founder — when momentum is high most founders feel more optimistic about what they’re building, which is obvious to anyone they’re... See more