Your guide to GTM metrics 2.0
as go to market (GTM).
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
How to go from siloed sales and marketing to full-funnel cross-functional teams that are focused on pipeline and revenue generation:
Andrei Zinkevich • Full-Funnel B2B marketing function and cross-functional teams
Product metrics can be organized into five standard categories: acquisition, activation, engagement, retention, and monetization.
Amplitude • The Amplitude Guide to Product Metrics
The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million
amazon.com
The 6 guiding principles of Modern GTM:• Create content that can be discovered when people Google the relevant problem.• Design a free product that enables the USER to experience the value of the solution quickly.• Understand the distinct profiles and needs of USERS and BUYERS in a customer prospect and create material and process to optimize engag... See more
John Vrionis • Understanding the Modern GTM for early-stage founders
