Your guide to GTM metrics 2.0
Experts from Airbnb, Stitch Fix, and Bark Box on multi-touch attribution & incrementality
John Koetsiersingular.net
love this visual of the whole product/market fit journey, and what to measure along the way
(h/t @Coeluh) https://t.co/JRVOGckU1h
The next level is when someone goes from opting in for information to sending you money for training. This takes them further down, known as a “product qualified lead” (PQL). You can categorically put MQL and PQL on the same level, but a PQL will be more likely to go one step further into the bottom of the funnel.