
Your guide to GTM metrics 2.0

How to build a growth team – lessons from Uber, Hubspot, and others (50 slides) at andrewchen
andrewchen.com

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- Identifying your target accounts isn’t a one-off exercise with basic TAM filters. A best-in-class approach is to have a dynamic ICP model that can evolve with your product and market. At a minimum, revisit it annually.
- You need good data to not only pick accounts, but to engage accounts at scale. This should include a combination of firmographic,