During the pandemic, when daycares shut and nannies stayed home, many parents found themselves suddenly alone with their children — all day, every day. So perhaps it should come as no surprise that two winning subscription categories over the past year were toys and — wait for it — wine.

Newer/smaller brands will start shifting more efforts to alternative ways of getting in front of new customers; samples bundled into food delivery boxes, “Spend $50 and get a free sample of [whatever new product]!” partnership type stuff.

The ‘Gen Z lab’ will employ 100 under-25s, in order to offer insight into the Gen Z consumer mindset