simply to clickthrough to another page on your site. Yet the same four AIDA steps must still happen

Web analytics attribution tools can help determine common paths visitors might be taking for a more expensive or high-commitment conversion. They might make multiple, short visits as they cautiously nibble at the content bait on your site. Subsequently there might be an AIDA role transition from a researcher (desire) to a purchaser (action). There

Friction is defined as a psychological resistance to a given element in the sales or sign-up process. Anxiety is a psychological concern stimulated by a given element in the sales or sign-up process. Reduce these as much as possible and do what you can to increase the users’ motivation and incentive and clarify the value position.