Your Customer Creation Equation: Unexpected Formulas of The Conversion Scientist™
Brian Masseyamazon.com
Your Customer Creation Equation: Unexpected Formulas of The Conversion Scientist™
It’s four pages deep. But the number is irrelevant. It could be 2 or 10 (or 50, in theory, although I’ve never personally built out a PS that large).
Traffic enters at the one end. Blazing hot prospects take a desired action at the other end and ascend to the next tier of your SOI.
The CTA (call-to-action) should ideally be the mechanism to get them ... See more
Traffic enters at the one end. Blazing hot prospects take a desired action at the other end and ascend to the next tier of your SOI.
The CTA (call-to-action) should ideally be the mechanism to get them ... See more
Serious gains in conversions don’t come from psychological trickery, but from analyzing what your customers really need, the language that resonates with them and how they want to buy it. It’s about relevancy and perceived value of the total offer.
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